ClickFunnels vs Keap: In-Depth Features Analysis


When it comes to online marketing tools, the debate between ClickFunnels and Keap is a prominent one. These two platforms offer unique features designed to help digital entrepreneurs streamline their business processes and increase conversions.

In this blog post, we’ll delve deep into an Keap comparison with Clickfunnels, shedding light on the core functionalities of each platform. We will explore how ClickFunnels focuses primarily on creating effective sales funnels while Keap offers comprehensive marketing automation software.

You’ll also gain insights into specific features such as landing page builders – from live countdown timers in Keap’s forms to up to 20 custom domains available through ClickFunnels’ platform. Payment gateway support is another critical aspect we’ll compare; highlighting seamless integration options offered by ClickFunnels versus potential limitations within Keap.

We won’t stop there! Our analysis will extend towards comparing customer support services, affiliate tracking systems, usability factors and network funnel development capabilities. Lastly, we’ll tackle cost considerations between these two giants in the world of digital marketing tools: Clickfunnels vs Keap.

ClickFunnels vs Keap: Which One Is Right for You?

ClickFunnels and Keap are like Batman and Superman in the world of digital marketing. Both are powerful, but they have different strengths and weaknesses. Let’s take a closer look at each one.

ClickFunnels: The Sales Funnel Superhero

ClickFunnels is the ultimate tool for creating sales funnels. It’s like having a Swiss Army knife for digital marketing. With ClickFunnels, you can design beautiful web pages, integrate email autoresponders, and conduct A/B testing. Entrepreneurs looking to streamline the construction of a productive sales funnel can find solace in ClickFunnels.

Keap: The Marketing Automation Machine

Keap is more than just a landing page builder. It’s a comprehensive marketing automation software that provides extensive CRM tools and automated emailing solutions. It’s perfect for businesses that want to manage customer relationships effectively while automating repetitive tasks like follow-ups or campaign scheduling.

Which solution suits you best? It depends on your specific business needs. If you’re an entrepreneur who wants to create a sales funnel quickly and easily, ClickFunnels is the way to go. If you’re a business owner who wants to automate your marketing efforts and manage customer relationships effectively, Keap is the perfect choice.

Whichever platform you choose, make sure to do your research and choose the one that fits your needs and budget. Happy marketing.

Landing Page Builders: ClickFunnels vs Keap

Your landing page is the first impression you make on potential customers. It is essential to select the correct builder, an undertaking of paramount importance. ClickFunnels and Keap are two popular options, but they cater to different needs.

ClickFunnels: User-Friendly Funnel Builder

ClickFunnels is perfect for those who want to create stunning sales funnels without any coding knowledge. Its drag-and-drop editor makes customization a breeze. Plus, you get up to 20 custom domains for maximum flexibility.

20 Custom Domains for Maximum Flexibility

With ClickFunnels, you’re not limited to a single domain. You can manage multiple brands or campaigns from one account. That’s what we call flexibility.

Keap: Comprehensive Marketing Automation

Keap focuses on comprehensive marketing automation features rather than just being a funnel builder tool. Its landing pages come equipped with live countdown timers, which add urgency and drive conversions.

Live Countdown Timers for Urgency

A well-placed timer creates a sense of urgency among visitors, significantly boosting conversion rates. Keap’s live countdown timers are a game-changer.

Both tools offer excellent templates and design options, but there are key differences between them when it comes to domain offerings. Choose the one that fits your business needs best.

Payment Gateway Support Comparison

It can make or break a customer’s decision to complete a transaction. Let’s compare ClickFunnels and Keap (formerly InfustionSoft) in this regard.

ClickFunnels: Seamless Integration with Popular Payment Processors

ClickFunnels shines in its support for various payment gateways. It allows users to link popular processors like PayPal, Stripe, and Apple Pay directly onto their checkout pages. This provides a seamless user experience and increases conversion rates due to ease of use and trust in these well-known brands.

  • PayPal: A globally recognized brand that offers secure transactions across multiple currencies.
  • Stripe: A developer-friendly solution that supports recurring billing and direct payouts.
  • Apple Pay: An increasingly popular mobile wallet option favored by iOS users for its convenience and security features.

Keap: Limited Options for Payment Gateway Support

Keap offers an all-in-one sales and marketing suite but doesn’t provide as many options for integrating payment gateways into landing pages. Currently, they offer native integrations with just three providers: PayPal Express Checkout, Authorize.Net, and Keap Payments. This might limit some businesses depending on their specific needs or geographical location.

  • PayPal Express Checkout: Limited functionality compared to full PayPal integration offered by other platforms like ClickFunnels.
  • Authorize.Net: A widely used gateway but may not be available or preferred in certain regions.
  • Keap Payments: An internal system developed specifically for Keap. However, it lacks the global recognition enjoyed by alternatives such as PayPal.

Both platforms have strengths when it comes to processing payments online. However, ClickFunnels’ wider array of options makes it more flexible and able to cater to a larger audience effectively.

Customer Support Services Showdown

Having a reliable system is essential, but getting assistance when it’s needed is equally important. Let’s see how ClickFunnels and Keap fare in terms of their customer support services.

ClickFunnels Customer Support:

ClickFunnels offers 24/7 customer service via email. No matter the time of day, you can be sure to find someone available to help. For further assistance, users can take advantage of the extensive resources available in their comprehensive knowledge base.

  • Email: Available 24/7
  • Knowledge Base: Extensive resources available

Keap Customer Support:

Keap (formerly known as Infusionsoft) provides phone support from Monday through Friday during business hours only. However, they do offer live chat support which can be faster than waiting for an email response. Their knowledge base is equally robust with detailed articles on various topics related to using their software.

  • Phone: Available Monday-Friday during business hours
  • Email & Live Chat: Available
  • Knowledge Base: Detailed guides and tutorials

A Look at Response Times:

Quick turnaround times are critical, especially when dealing with technical issues that may hinder your digital marketing efforts. While exact figures vary, both companies strive towards providing timely resolutions. Some user reviews suggest quicker responses by ClickFunnels compared to Keap. As such, the final choice should factor individual preferences aligned along specific needs, ensuring the best possible experience while using these powerful online marketing tools.

Affiliate Tracking Systems Analysis

For digital entrepreneurs, affiliate marketing is crucial to expand reach and increase revenue. ClickFunnels and Keap offer built-in affiliate tracking systems to enhance digital marketing efforts.

ClickFunnels’ Backpack

ClickFunnels has an impressive in-built affiliate management system called Backpack. Create your own affiliate program, track performances, manage commissions, and more. Incentivize other marketers to promote your products or services effectively.

Keap’s Referral Program

Keap offers a robust referral program feature. Set up comprehensive referral programs to reward customers for bringing in new business. Integration with CRM makes it easy to keep track of referrals and rewards.

To make the most out of these features:

  • Create enticing incentives for affiliates or referrers.
  • Maintain clear communication about expectations and commission structures.
  • Frequently review performance data provided by these tools.

Automatic Pipeline Generation: A Game Changer?

Automatic pipeline generation makes a significant difference in managing online business growth strategies. This advanced functionality allows businesses to automate stages in their sales process based on customer behavior, making each interaction personalized yet scalable.

While both platforms provide powerful tools for running successful online campaigns through effective use of affiliate marketing, choosing between them depends largely upon individual needs and scale of operations. Whether building large-scale networks using Backpack or seeking integrated solutions via referral programs coupled with CRM functionalities, both serve unique purposes catering to diverse entrepreneurial requirements.

Usability Battle – Keap vs. ClickFunnels

Optimizing usability is a critical element in digital marketing, and Keap (formerly InfusionSoft) and ClickFunnels are two platforms that offer distinct functionalities to meet various business requirements. Keap (formerly InfusionSoft) and ClickFunnels are two platforms that offer unique features to cater to different business needs.

ClickFunnels: Simplifying Sales Funnel Mechanism Integration

ClickFunnels’ strength lies in its simplicity and effectiveness. It allows you to integrate an entire sales funnel mechanism into your online shop, even if you have little technical knowledge. With over 20 custom templates available, creating high-converting sales funnels is a breeze. Plus, A/B testing capabilities make it a user-friendly tool for entrepreneurs looking for quick results.

On the other hand, Keap offers extensive CRM tools under Pro & Max plans, which can be complex for beginners or small businesses who do not require such advanced functionalities. While it does provide powerful automation features, the steep learning curve might make it less appealing to some users compared to simpler yet effective tools like ClickFunnels.

Differences in User Interface Design:

  • ClickFunnels Dashboard: A clean interface that provides access to all necessary elements needed to build a successful sales funnel from scratch, easily navigable even by novice users.
  • Keap Dashboard: An extensive dashboard providing detailed insights about customer interactions but could feel overwhelming due to the complexity involved, especially for those new to this platform.

Both platforms are robust in their offerings, but depending on individual business needs, one may find value in investing time learning the comprehensive software package offered by Keap, whereas others may prefer the simplicity and efficiency provided through ClickFunnels, integrating the entire sales process seamlessly, thus saving valuable time and resources. Therefore, consider the advantages and disadvantages of each before making a decision to ascertain what best fits your particular needs, thereby ensuring maximum returns.

Key Takeaway: 

The article compares the usability of Keap (formerly InfusionSoft) and ClickFunnels for digital marketing. ClickFunnels is praised for its simplicity and effectiveness in integrating sales funnels, while Keap offers extensive CRM tools that may be overwhelming for beginners or small businesses. The user interface design also differs between the two platforms, with ClickFunnels being more navigable even by novice users compared to Keap’s complex dashboard. Ultimately, it depends on individual business needs when choosing which platform to invest time learning.

Network Funnel Development Capability Comparison

ClickFunnels and Keap are two powerful tools for network funnel development, but they differ in their approach and functionalities that cater to different business needs.

ClickFunnels: Simple and Effective

ClickFunnels is renowned for its simplicity and offers a comprehensive suite of features designed specifically for network marketers. Its platform includes robust shopping cart integration options, which streamline the sales process by directly linking popular payment processors onto checkout pages. This seamless integration enhances user experience and simplifies the purchase transaction process, making it more efficient. ClickFunnels also offers an array of pre-designed templates tailored towards specific industries, which can be customized to suit individual business requirements, thereby enhancing conversion rates.

Keap (formerly Infusionsoft): Sophisticated and Comprehensive

Keap is well-known for its extensive CRM capabilities along with automated email solutions. It allows businesses to create highly personalized landing pages under Pro & Max plans, offering greater flexibility compared to ClickFunnels’ offerings. Their platform integrates seamlessly with various third-party applications, including popular e-commerce platforms such as Shopify and WooCommerce, enabling users to manage customer relationships effectively while tracking sales activities comprehensively across multiple channels. Moreover, Keap’s advanced reporting features provide detailed insights into customers’ behavior patterns, helping businesses make informed decisions about their marketing strategies.

However, one major limitation associated with Keap’s payment gateway support is the lack of direct linkages between checkout pages and popular payment processors, unlike ClickFunnels, where this feature comes built-in. Hence, it might require additional technical expertise or external plugins depending upon your chosen e-commerce platform.


When considering the network funnel development capability comparison between these two giants in the online marketing space, the choice really boils down to individual business needs. If you prefer a simpler yet effective tool, like ClickFunnels, integrating the entire sales funnel mechanism right into your online shop, even if you have little technical knowledge. Or, if you would rather opt for a more sophisticated solution, like Keap, providing a wide range of functionalities, albeit at a higher cost point.

Key Takeaway: 

ClickFunnels and Keap are two different tools for network funnel development. ClickFunnels is simple and effective, offering a comprehensive suite of features designed specifically for network marketers while Keap is sophisticated and comprehensive with extensive CRM capabilities along with automated email solutions. The choice between the two depends on individual business needs – simpler yet effective tool or a more sophisticated solution providing a wide range of functionalities at higher cost point.

ClickFunnels vs. Keap: Which One Fits Your Budget?

Choosing between ClickFunnels and Keap depends on your budget. Both platforms offer various features, but their pricing structures differ significantly.

ClickFunnels Pricing:

ClickFunnels has two plans: Basic ($97/month) and Platinum ($297/month). The Basic plan includes all funnel creation tools, while the Platinum plan offers additional features like Follow-Up Funnels and Backpack for affiliate management.

If you’re starting or have a small business, ClickFunnels’ Basic package may suffice. But if you’re running multiple campaigns or require advanced features like email automation or affiliate tracking systems, the Platinum package may be worth considering despite its higher price tag.

Keap Pricing:

Keap uses a tiered system based on contact numbers and emails sent monthly, along with extensive CRM tools and automated emailing solutions. Their Lite plan starts at $79/month, offering 500 contacts & 1 user license. The Pro & Max plans are priced at $149/month & $199/month, respectively, providing added benefits like a landing page builder under Pro & Sales pipeline automation under Max Plan.

Keap may be more expensive, depending on individual business needs, especially if you have a large customer base or high-volume email marketing campaigns that demand comprehensive CRM capabilities.

Evaluating Cost-Effectiveness: Which One Is Worth Your Investment?

To determine which platform is worth your investment, consider your specific business needs. If you only need to build stunning sales funnels without complex CRM tools, ClickFunnels may be a cost-effective choice. On the other hand, businesses requiring robust marketing automation software and sophisticated CRM capabilities may find Keap a worthy investment despite the higher costs involved due to the wider range of functionalities provided.

FAQs in Relation to Clickfunnels vs Keap

What is Keap?

Keap is the new name for Infusionsoft, a comprehensive CRM, sales, and marketing automation software.

Why use Keap?

Keap provides extensive CRM tools, automated email solutions, and robust landing page builders for effective online business management.

What is the difference between ClickFunnels and sales funnels?

ClickFunnels is a tool that helps you build sales funnels, which are strategic paths designed to convert visitors into customers.

Is Lead Pages better than ClickFunnels?

The choice between Lead Pages and ClickFunnels depends on individual business needs such as budget constraints and functionality requirements.

Other digital marketing tools to consider:

  • HubSpot – a popular all-in-one marketing platform.
  • Mailchimp – a user-friendly email marketing tool.
  • Google Analytics – a free web analytics service to track website traffic.

Controversial topics in digital marketing:

  • The ethics of targeted advertising.
  • The impact of social media on mental health.
  • The use of influencers in marketing campaigns.


ClickFunnels and Keap both have their strengths for online entrepreneurs – ClickFunnels is great for payment gateways and landing pages, while Keap offers comprehensive marketing automation with live countdown timers on their landing pages.

Choosing between Clickfunnels vs Keap depends on individual needs, but considering factors like cost, customer support, affiliate tracking, usability, and network funnel development can help make an informed decision.

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